Nearly every week I have a conversation with a colleague or client who is seeking to better understand how digital solutions, specifically video can help impact the business drivers that matter most to their organizations. For years, analytics have focused on “Awareness Metrics” which can be nebulous at best and misleading at worst.
BroadcastMed seeks, with every client engagement, to help our clients migrate away from awareness metrics and to gravitate instead toward engagement and conversion metrics which offer a much better sense of how their messaging moves the needle and drives “tip-of-the-spear” action among users.
On Wednesday, March 14, 2018, at 3pm ET, BroadcastMed will present a free webinar titled: “How Clinical Video Can Impact Your Revenue”.
Hosted by Kat Cosley, award-winning host on ABC’s Live Well Network, the program will focus on how Healthcare Marketers can turn digital assets into tangible profit. Viewers will learn:
- How clinical video drives physician engagement
- What type of content physicians prefer most
- What metrics matter for physician engagement
- Keys to increasing revenue
Insights will be provided by BroadcastMed CEO Ross Joel, who will share his thoughts on twenty years in the physician engagement business.
Click here to learn more and submit your questions to be answered live during the webcast!
If you have any questions, please feel free to email me at pgailey@broadcastmed.com or tweet @peterkgailey.